With most of the population having access to a smart phone, and on the rise, mobile access control is becoming increasingly common and offers renters a secure and convenient way to access different parts of their multifamily property. Property owners and operators can use mobile access control to elevate the apartment living experience, differentiate their property from others, and attract high-quality, higher-paying residents.
Allegion’s 2023 Multifamily Living Trends Report: A Study on What Multifamily Renters Desire, Expect and Will Pay More for in Their Residences analyzed responses from the multifamily market to understand the living trends and behaviors of today’s residents influencing the market.
The trend of mobile access control is increasing in popularity for apartment selection. When asked, over 59% of survey respondents would likely select a future place of residence if it had mobile access control offered as an amenity.
Compared to the 2019 study, there was an 82% increase in the number of respondents who would be willing to pay more for mobile access control that would allow them to remotely monitor entry of their home and give access to guests and others.
The survey found that a small number of apartment dwellers have electronic exterior door locks connected to the internet, which can be controlled through a mobile app or website. However, this number increases to 33% for townhouse residents. Respondents who budget $2,500 or more prefer accessing their unit using their mobile phone over traditional keys on average.
While 6 in 10 would likely select a property that offers mobile access control, property owners and security providers have an opportunity to educate renters on the facts vs myths of mobile access control as some report concerns around hackability, privacy and accessibility when the phone is dead or lost.
Nowadays, multifamily living trends go beyond just mobile access. To gain insight into the trends shaping the multifamily market, download the Multifamily Living Trends Report: A Study on What Multifamily Renters Desire, Expect and Will Pay More for in Their Residences.