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S2 Ep. 8 The Power of Opinion: What 400,000 Reviews Reveal About Multifamily Living
Published January 2025
In the multifamily industry, reputation and trust can make or break the success of your property, especially when social media and other public forums allow anyone to share their opinion.
On this episode of Solving For Multifamily, we’re joined by Katie Ritter and Jake Hughes from Widewail, a reputation management company that works with multifamily businesses.
Widewail recently published a "Voice of the Resident" report, which analyzed over 400,000 reviews from the top 150 multifamily management companies to identify the key drivers of positive and negative resident experiences.
Key highlights from the episode include:
A more in-depth look at findings from the “Voice of the Resident” report
Data-driven insights to improve resident experience and retention
The importance of frontline employees in creating a good resident experience
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