Upgrades that Matter: Leveraging the 4 Pillars of Multifamily Profitability for Smart Capital Improvements


In the competitive world of multifamily property management, staying ahead of the curve is crucial for maximizing profitability. One effective strategy to achieve this is through strategic capital improvements. By investing in the right areas, property owners can enhance their properties, attract more tenants, increase rents, and reduce operational costs. In this article, we will explore the "4 Pillars of Multifamily Profitability" and how leveraging them can lead to smart and profitable capital improvements.



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Amenities for the Property


When considering capital improvements, enhancing the amenities of a property should be a top priority. Upgrading common areas, adding modern fitness centers, creating attractive outdoor spaces, or incorporating pet-friendly facilities can significantly enhance the tenant experience. These improvements not only attract prospective tenants but also contribute to higher tenant satisfaction and increased retention rates. According to the 2023 Multifamily Living Trends Study, modern and well-designed amenities play a significant role in attracting and retaining tenants. The study found that 67% of renters consider amenities as an essential factor when choosing a multifamily property.

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Unit Upgrades: Electronic Locks and Style Enhancement


Investing in unit upgrades is another effective way to increase the value of a multifamily property. In a recent study, Widewail found that a building and unit’s aesthetics generated the most positive Google reviews during the tour phase of the leasing process, indicating their importance in attracting new residents.

Upgrading to sleek electronic locks like the Schlage XE360 Wireless Lock, for example, offers enhanced security, convenience, and operational efficiency. Additionally, giving units a style upgrade with modern finishes, energy-efficient appliances, and smart home features can attract higher-paying tenants and justify rent increases. 


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Operational Cost Reduction through Proptech


Leveraging property technology (proptech) solutions, like Zentra, can greatly reduce operational costs and increase efficiency. Implementing smart building management systems, energy-efficient lighting, and automated maintenance tracking can lead to significant savings in utility bills, maintenance expenses, and staff time. Property owners should explore innovative proptech solutions to streamline operations and improve the bottom line.


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Building Maintenance


Capital improvements should also focus on building maintenance to ensure the longevity of the property. Widewail also found that maintenance is the #1 issue driving negative Google reviews for multifamily renters, with over 34% of negative reviews mentioning maintenance issues. Regular inspections, maintenance, and repairs help prevent costly damages and extend the lifespan of building components. Investing in durable materials and efficient systems can minimize ongoing maintenance expenses and reduce the need for frequent repairs.


Budgeting for Capital Improvements:


When budgeting for capital improvements, property owners should consider the following questions that the 4 Pillars of Multifamily Profitability are founded on:

  1. Optimization of Rents: Will the capital improvement allow for an increase in rents? If so, to what extent and for how many units? Analyze the potential return on investment and evaluate the market demand for the proposed upgrades. According to the Multifamily Living Trends Study, 55% of renters are willing to pay higher rents for properties with upgraded amenities and features.
  2. Occupancy: Will the capital improvement attract more tenants? Identify the target demographic and assess whether the proposed improvements align with their preferences and needs. Consider how the upgrades can differentiate the property from competitors and attract a larger tenant pool.
  3. Delinquency: Will the capital improvement positively impact tenant satisfaction and reduce complaints? Addressing issues such as noise reduction, security enhancements, or improved amenities can contribute to a more harmonious living environment and potentially reduce delinquency rates.
  4. Operating Costs: Will the capital improvement reduce operating costs or reserves? Evaluate the long-term savings potential in terms of energy efficiency, maintenance expenses, and staff productivity. Calculate the anticipated cost reductions to determine the impact on profitability.


Capital Costs as Profit Enhancers:


It's important to view capital costs as more than just expenses. They have the potential to drive increased profitability. By strategically investing in capital improvements, property owners can attract higher-paying tenants, increase occupancy rates, reduce operational costs, and improve tenant satisfaction. These improvements can ultimately lead to higher rental income and increased property value.




Upgrading locks, interior hardware, and access control systems are smart investments for multifamily property owners looking to enhance profitability. By leveraging the 4 Pillars of Multifamily Profitability - amenities, unit upgrades, operational cost reduction through proptech, and building maintenance - property owners can make informed decisions about capital improvements. To explore the best upgrade options for your property, we recommend reaching out to an Allegion multifamily consultant. They can provide expert guidance and help you execute a successful property upgrade that maximizes profitability.


Contact an Allegion multifamily consultant today to discuss your property's upgrade potential and unlock the path to increased profitability and subscribe here to receive educational multifamily content straight to your inbox.


(Note: The content provided in this article is for informational purposes only. Property owners should conduct their own research and consult with professionals before making any financial decisions.)

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